In the case of a hero collection game, would you recommend that each hero represent one item in the catalog, or would you recommend a single item defined as "hero" that then has custom data referencing the specifics of the hero. The difference between the two could result in taking up upwards of 300+ slots in the catalog vs just 1.
It really depends upon your requirements. If you know you will not have any need to have fundamental distinctions between them in our core functionality, you could just make it one item in your catalog. For example, if you want to price them differently, have stores that show different heroes based on user segmentation, or use the built-in item trading system.
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