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Question by deldam · Oct 19, 2015 at 12:22 AM ·

Translating DAU to MAU

Hello i cant find somewhere how to translate this values as their equivalent, on your pricing the link about DAU and Mau is broken.

if i have 1000 dau how many MAU it is ?

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Answer by Brendan · Oct 20, 2015 at 05:54 AM

Ah, sorry about the link - that's a result of the move to the new support site. I've temporarily placed the old article here: https://community.playfab.com/hc/en-us/articles/212862777. I'll work with the site team to find a new home for this, and get the link updated.

There's no simple answer to your question, as you'll see in the write-up, since the DAU/MAU relationship depends upon the retention of your title. A good rule of thumb is that when going from CCU to DAU to MAU, it's usually somewhere from 10-to-1 to 20-to-1 per step.

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