I need to store custom world data.
A single player can create multiple worlds.
All levels need to be able to be accessible by all players.
Where should I store the data?
Sorry for the confusion on this - Shared Group Data cannot be used the way you describe. Please see this post for a detailed discussion on this topic: https://community.playfab.com/questions/20602/creating-a-territory-war-game-like-like-lords-mobi.html
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