I recently made a demo game in Unity with PlayFab + Unity Ads + IAP. This was mainly to check out how things went before commencing the actual gameplay. I have only 3 devices (2 android phones and my laptop). I built out my game to android and uploaded the apk to my phones. All went well (There were 3 logins from 3 devices,etc.)
The next day, I found 28 DAU in the playstream of Playfab. Also, my Unity Ads dashboard showed 10 users atleast. How on earth is this possible ?
FYI, I am currently in Australia but the Logins were from US and Uruguay.